Tips for Creating Better Video Content

Good video comes from a few fundamentals done consistently.

Frame rate and shutter speed

Choose a frame rate for the look you want, such as 24 or 25 fps for a cinematic feel or higher rates for slow motion, and keep the shutter speed around double the frame rate for natural motion.

Keep it steady

Use in-body or lens stabilisation, a tripod for static shots, and a gimbal for smooth movement.

Audio matters most

Viewers forgive soft images more than poor sound. An external microphone close to the subject makes the biggest difference, and monitoring with headphones avoids surprises.

Light your subject

Use window light or a simple key light, and keep the light source consistent between shots.